Eye Tracking rules by Seth Godin

22 november 2007

Eye tracking rules

(some of which are made to be broken).

Tim points us to a terrific summary of lessons learned from eye tracking studies.

The highlights, in alphabetical order:

  • Ads in the top and left portions of a page will receive the most eye fixation.
  • Ads placed next to the best content are seen more often.
  • Bigger images get more attention.
  • Clean, clear faces in images attract more eye fixation.
  • Fancy formatting and fonts are ignored.
  • Formatting can draw attention.
  • Headings draw the eye.
  • Initial eye movement focuses on the upper left corner of the page.
  • Large blocks of text are avoided.
  • Lists hold reader attention longer.
  • Navigation tools work better when placed at the top of the page.
  • One-column formats perform better in eye-fixation than multi-column formats.
  • People generally scan lower portions of the page.
  • Readers ignore banners.
  • Shorter paragraphs perform better than long ones.
  • Show numbers as numerals.
  • Text ads were viewed mostly intently of all types tested.
  • Text attracts attention before graphics.
  • Type size influences viewing behavior.
  • Users initially look at the top left and upper portion of the page before moving down and to the right.
  • Users only look at a sub headline if it interests them.
  • Users spend a lot of time looking at buttons and menus.
  • White space is good.

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Microsoft Seadragon

26 september 2007

It is pretty cool. Take a look:



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Nintendo Wii: the best in sales, the lowest in usage

29 augustus 2007

Nintendo already sold 10 million Wii’s and according to Business 2.0 is also uses the least amount of energy.

Xbox 360 Elite: 194 waat
Playstation 3: 171 watt
Wii: 17 watt

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Wii simulations: Wii is amazing

30 juli 2007

I love the Nintendo Wii. You get so involved playing with the Wii. This experience did get the attention of scentist and other professionals to use it in simulations. Wired wrote an interesting article about it.

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BMW M5 is too slow

30 juli 2007

Just kidding, but in the following video it is. It is also great the see and hear how exiting experience drivers still can be driving a super car.

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Project: Dream come true; my own Porsche

27 juli 2007

I’m a big car fan and the ultimate car for me is a Porsche 911. Absolutely timeless!! So… I want one, but I can not effort one. What to do, because I need at least 20.000 euro for a proper 911.

My plan is to start with 1.000 euro and invest it in stocks. In time I will put more money in my stockportfolio. Every month I will put an update on my blog.

Which Porsche can I buy in 2007 with 20.000 euro?

Porsche 911 Carrera 4 Coupe 3.6 1990
171.800 km
19.950 euro
porsche-911-carrera-4-coupe.jpgporsche-911-carrera-4-coupe-interieur.jpg

Porsche 911 Carrera 2 Cabriolet
177.000 km
19.945 euro
porsche-carrera-2-cabriolet.jpg
Porsche 911 Carrera 2 Coupe Tiptronic 1991
53.727 km
19.450 euro
porsche-911-carrera-2-coupe-tiptronic.jpg

Which Porsche can’t I buy?

Porsche 911 Carrera 4 Coupe 2007
120.250 euro
porsche-911-carrera-4-coupe-2007.jpg

Porsche 911 Carrera Cabriolet 2007
126.450 euro
porsche-carrera-2-cabriolet-2007.jpg

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FeedMyApp.com: Web 2.0 collection

24 juli 2007

I recently discovered FeedMyApp.com. They collect all sorts of 2.0 websites and you will be amazed by the applications some have created for all of us to use. Almost daily 10 new sites are added.

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Copyright Explained: I May Copy It, Right?

23 juli 2007

Smashing Magazine has an interesting post about copyright. Nowadays everybody starts a blog and uses all kinds of recources for their posts.

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Webstandards and Big Web Companies

11 juni 2007

At first I didn’t think much of Peter-Paul Koch’s article ‘Evangelizing Outside the Box: Web Standards and Large Companies‘ at A List Apart. It is very long and can be summarized in a few sentences: Large Web Companies do not promote the fact that they comply to the webstandards, with the effect that new young front-end developers are not enough aware off the importance of webstandards.

But now I’m looking for new front-end developers and it is hard to find one. Biggest problem is that they look for quick solutions without checking the consequences. They build sites with a CMS and/or with tables. TERRIBLE!!!

So I will also do my bit and start posting tips about good webdesign. Soon more…

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Bill Gates and Steve Jobs highlights at D5 2007

6 juni 2007


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